What is a Brand Audit?
A brand audit is a detailed analysis that shows how your brand is currently performing compared to its stated goals, and then to looks at the wider landscape to check how that performance positions you in the Real Estate market.
The methodology will therefore differ depending on Real Estate location, current brand awareness & marketing execution. Regardless of the exact criteria you choose to measure, an audit should allow you to:
- Establish the performance of your brand
- Discover your strengths and weaknesses
- Align your strategy more closely with the expectations of your customers
- Understand your place in the market compared to the competition