Real Estate
home search & CRM

for the real estate professional

A national real estate home search provider, our IDX/Home Search solution will help you stand out. You can enable your buyers to explore listings on your website while simply promoting and marketing your listings directly from your website. The user-friendly interface includes a streamlined lead nurturing system, helping you maintain connections and project an ultra-professional image.

 

featured

ENGAGE. CONVERT. CLOSE.

Attract your buyers/sellers with a sleek, modern property search. 

USER-FRIENDLY PROPERTY SEARCH

Make your site user friendly with search options and community information that buyers and sellers love.

COLLECT LEAD INFORMATION

Capture new lead contact information with prominent calls-to-action and registration prompts.

POSITION YOURSELF AS THE LOCAL EXPERT

Define your areas of expertise and automate website and email reports with listings-based content.

Universal Search Bar with Auto-Suggest

Looks great on any screen

Offer an attractive & inviting property search experience on any device and screen size.

Showcase Communities

Highlight listings, Open Houses and Market Reports in your top communities.

Call to action with every listing

Always visible on every device

Share

A summary with photo is automatically created with a link to the listing on your site. This is also a convenient way for you to promote your own listings.

Save

Saved listings are instantly accessed by users in their Property Organizer when they return to your site.

SCHEDULE TOUR

Users can contact you with a request for a tour, including their preferred date & time.

REQUEST INFO

Users can contact you with a request for more information on a specific property.

Save, Schedule Tour, and Request Info will require users to provide their name and contact information if they have not previously registered on your site.

BOOST YOUR SEO

All IDX content is optimized for search engines to index directly on your domain. No framing or subdomain required.

TARGET YOUR MARKETS

Easily define your local markets with search options or draw locations on a map.

SEAMLESSLY NUTURE YOUR CLIENTS

All your leads are available in one place, along with insights and tools to help you close them.

LEAD CAPTURE & management

 A search so good, your clients won’t go back to any other real  home search portals.

EMAIL ALERTS

Clients and prospects can sign up for email updates that alert them to new listings that meet their search criteria. You’ll be alerted to click-throughs, allowing you to monitor their interest.

SAVE LISTINGS & SEARCHES

Site visitors can save, rate and comment on their portfolio of properties using the Property Organizer included in your site. They can create and edit saved searches and email alert settings here as well.

CONTACT FORMS & REGISTRATION PROMPTS

A variety of lead capture forms allow site visitors to schedule showings, request information and more. Customize when, where and how visitors are prompted to register in the search process.

REPORTING & MANAGEMENT

A variety of reports keep you up-to-date on what leads are searching for and viewing on your site, while leads and activity summaries come directly to your inbox. Access all lead activity and information from your smartphone.

CONTACT INFO & YOUR NOTES

Name, phone, email, and a history of your notes is always at your fingertips.

ACTIVITY INSIGHTS

Reports on each lead’s property search activity, email click-through’s, and saved listings help you prepare your talking points and action plan to close them.

SUBSCRIPTION MANAGEMENT

Add leads to MarketBoost email report campaigns to educate them about listings and market activity for the locations and property types they’re interested in.
Add leads to one of your automated text message or email campaigns, available in our Agent CRM.

AUTOMATED EmailS

Engage your contacts with automated market information that moves them closer to closing

DAILY LISTING ALERTS FOR NEW & SOLD LISTINGS AND PRICE CHANGES

These daily updates send the latest listing information to get prospects engaged & keep clients informed.

WEEKLY OPEN HOME REPORTS

Weekly notices let prospects know which open houses to check out on the weekend.

MONTHLY MARKET REPORTS

Increase repeat business and encourage referrals with these emails that appeal to past and current clients.

MANAGE SUBSCRIBERS

Add leads individually or in bulk to any of the three campaigns provided for each Market.

PERFORMANCE & ACTIVITY DASHBOARD

Tools to bring your real estate business to the next level

INSTANT INSIGHT

Manage your pipeline, monitor the activity of your leads, and see your progress.

OPTIMIZE YOUR MARKETING STRATEGY

Identify where your leads are coming from to make informed decisions with your marketing spend.

STAY ON TARGET

Keep yourself motivated with weekly tracking, daily goals, and suggested activities.

*CRM plans only

MARKETING AUTOMATION

Better, smarter follow-up. Jump-start lead engagement with personalized,  dynamic follow-up.

SMART CONTENT

Send automated listing recommendations & market data based on your leads’ search and viewing behavior.

TEXT &EMAIL FOLLOW-UP

Every new lead receives immediate, personalized follow-up by text message or email. *Text CRM plans only

CAMPAIGN ASSIGMENT

Assignment rules automatically place leads in the campaigns you choose, based on their source.

CUSTOMIZABLE

Tailor messages by mixing your own custom content with Smart Content.

Straight Forward & Simple

Spend more time doing what you do best.

READY TO GO

Start following up from the moment someone creates an account. It comes pre-loaded with 3 campaigns: buyer, seller and general follow-up.

FLEXIBLE & FRIENDLY

Build your own great-looking emails with a simple editor that makes it easy to add images, video, and Smart Content.

EASY SCHEDULING

Set the days or minutes between messages with a few clicks, and re-order messages with a simple drag and drop.

Optima Leads App

Work your real estate leads wherever you are!

Connect to your Activate Agent IDX account to manage and contact leads, see the listings that catch their interest, and monitor lead activity on your site in real time.

IDX
insights

View a live feed of your IDX site activity.

Instant connections

Quickly access, add, and update your leads.

Lead
activity

See what’s catching your leads’ interest.

Campaign
management

View & add email campaigns
and MarketBoost subscriptions

CRM
details

Manage Lead Stage, Tags,
contact details, and more*

*CRM plans only

History
Notes

Add and review
time-stamped notes*

*CRM plans only

How much is this going to cost?

Home Search + Market Boost

*Cost may vary based off of your states Board of REALTORS® fee
$ 99
99 per month
  • Property Search & Results
  • Property Details & Lead Generation
  • Quick Search Widget
  • Property Organizer
  • Featured Listings
  • Reports & Analytics
  • Open Homes Search
  • Mobile IDX Website
  • Interactive Map Search
  • Polygon Search (draw on map)
  • Community Pages
  • MarketBoostTM Market Report Pages
  • MarketBoostTM Drip Email Marketing
  • Monthly Market Reports
  • Weekly Open Homes Alerts
  • Daily New Listings, Price Changes & Solds
$99 Setup

Home Search + Market Boost + CRM

*Cost may vary based off of your states Board of REALTORS® fee
$ 149
99 per month
  • Property Search & Results
  • Property Details & Lead Generation
  • Quick Search Widget
  • Property Organizer
  • Featured Listings
  • Reports & Analytics
  • Open Homes Search
  • Mobile IDX Website
  • Interactive Map Search
  • Polygon Search (draw on map)
  • Community Pages
  • MarketBoostTM Market Report Pages
  • MarketBoostTM Drip Email Marketing
  • Monthly Market Reports
  • Weekly Open Homes Alerts
  • Daily New Listings, Price Changes & Solds
  • Instant Lead Insight
  • Manage Your Pipeline
  • Monitor The Activity Of Your Leads
  • Optimized Marketing Strategy
  • Weekly Tracking, Daily Goals, and Suggested Activities.
$99 Setup

Team & Broker

*Cost may vary based off of your states Board of REALTORS® fee
$ 224
99 per month (5 Agents)
  • Up to 10 agents: $324.95/mo
  • Up to 25 agents: $424.95/mo
  • Up to 50 agents: $524.95/mo
  • Up to 100 agents: $624.95/mo
  • Additional 50 agent blocks: $100.00/mo
  • Up to 100 agents: $624.95/mo
  • Agent Tools & Management
  • Automated Lead Engagement
  • Lead Assignment
  • Agent & Office Pages
  • Property Search & Results
  • Property Details & Lead Generation
  • Quick Search Widget
  • Property Organizer
  • Featured Listings
  • Reports & Analytics
  • Open Homes Search
  • Mobile IDX Website
  • Interactive Map Search
  • Polygon Search (draw on map)
  • Community Pages
  • MarketBoostTM Market Report Pages
  • MarketBoostTM Drip Email Marketing
  • Monthly Market Reports
  • Weekly Open Homes Alerts
  • Daily New Listings, Price Changes & Solds
  • Instant Lead Insight
  • Manage Your Pipeline
  • Monitor The Activity Of Your Leads
  • Optimized Marketing Strategy
  • Weekly Tracking, Daily Goals, and Suggested Activities.
$99 Setup